POKER MAGAZINE PUBLISHER HIRES HELLMUTH AS COACH
AFTER SAYING HE’D TOSS WSOP BRACELET INTO THE TRASH
The “November Nine” player who said he would toss the WSOP main event bracelet into the trash if he wins has picked the top bracelet winner of all time to coach him to victory.
What the heck is going on here?
Jeff Shulman, the second most well-known player to make November’s final table (Phil Ivey being the best known, of course), became the first of the final tablists to announce hiring a coach. He chose the man with the most bracelets, his friend Phil Hellmuth.
Shulman, president of Card Player Media and co-publisher of Card Player magazine, said in a story posted today on his firm’s website: “The simplest reason why I’m doing this — I want to win, and I think it will help.” He’s hoping Hellmuth, who has 11 WSOP wins, can correct some flaws in his game, the article said.
All of that sounds fine until you think back a couple of months when he was building his fourth-place chip stack for November’s finale. With his final-table spot locked up, he commented that Harrah’s, which operates the WSOP, has been bad for poker. To punctuate that belief, he said he would throw the main event bracelet in the trash if he won.
Was he just kidding? It sure didn’t sound like it a couple days later when he posted his own bylined article saying this:
“Look, I love poker and entered (the main event) with the hopes of winning. But, more importantly, I support making the industry stronger and better for the players, and to do this, there needs to be some major changes to the way the World Series is run at the highest level. Hopefully, by doing something like this (tossing the bracelet), people will start talking about those changes. I am going to stand by my commitment, but instead of pointlessly throwing it in the trash, I have come up with a few ideas.”
Those (tongue-in-cheek?) alternative ideas:
* Auction off the bracelet and give the money to charity
* Hold a tournament for all players shut out of the main event and award the winner the bracelet
* Give the bracelet away in a SpadeClub.com tournament
* Give the bracelet to Stephen Colbert
We’ll just have to see how all of this shakes out leading up to the Nov. 7 final table. For now, two things seem certain:
1. Shulman — even assuming he believes his threat was justified for the good of the game — will be perceived as the “bad guy” at the table because he disrespected poker’s greatest prize.
2. He’s telling the truth in today’s story when he clarifies what Hellmuth can teach him: “Let’s just say I won’t take lessons from him on how to treat your opponents or how to avoid going on tilt.”
Thank goodness for that.

